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Introduction to Quantitative Research Methods: An Investigative Approach by Mark Balnaves and Peter Caputi offers a student-friendly introduction to quantitative research methods and basic statistics. Utilizing a detective theme throughout, the book demonstrates how quantitative methods have been applied to solve real-life problems. It focuses on principles and techniques appropriate for introductory-level courses in media, psychology, and sociology, drawing examples from historical and contemporary research in the social sciences.
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Publisher: SAGE Publication Ltd
Publishing Year: 2001
ISBN: 9780761968047
Pages: 272