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An Introduction to Business Research Methods by Dr. Sue Greener and Dr. Joe Martelli offers a comprehensive guide to the principles and practices of business research. This third edition provides updated insights into both qualitative and quantitative research methodologies, emphasizing practical applications in real-world business contexts.

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245: $a: An Introduction to Business Research Methods
245: $b:
082: $a:
100: $a: Dr. Sue Greener & Dr. Joe Martelli
650: $a: Business, Research Methods
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440: $v:
250: $b: Bookboon
250: $c: 2018
020: $a: 978-87-403-2045-9
300: $a: 137