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BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.

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245: $a: Business Research Methods, 8th Edition (with Qualtrics Card)
245: $b:
082: $a:
100: $a: William G. Zikmund
650: $a: Business Research
250: $a:
440: $v:
250: $b: South-Western College Pub
250: $c: 2009
020: $a: 978-1439080672
300: $a: 674