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This book provides an in-depth exploration of public relations and communication management practices across the African continent. It offers historical context, analyzes contemporary practices, and presents case studies from various African countries, including Ghana, Egypt, Nigeria, South Africa, Zambia, Kenya, Tanzania, and Uganda. The work aims to fill the gap in literature focusing on African public relations, providing insights for practitioners, scholars, and students interested in the evolution and current state of the field in Africa.
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Publisher: Petros-Faith Public Relations Consult
Publishing Year: 2008
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Pages: 184