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A thorough, A-to-Z guide covering all essentials for small business owners—novices and experienced alike. Offers practical advice, real-life stories, checklists, and expert tips on:
Launching your business: idea selection, market analysis, planning
Funding and structure: how to get capital and set up legally
Operations: location, suppliers, hiring, accounting, taxes
Sales & marketing: traditional, digital, and mobile strategies
Risk & compliance: insurance, legal issues, intellectual property
Growth tactics: social media, apps, group-buying trends, YouTube marketing, Groupon, LinkedIn, and mobile tools introduced in newer editions
Sub Title:
Edition: 1st
Volume:
Publisher: John Wiley & Sons
Publishing Year: 2005
ISBN: 978‑1‑118‑13594‑5
Pages: 448