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In Pre-Commerce, Bob Pearson explores how digital technologies and social media are changing the way companies and customers interact. Instead of focusing only on the transaction stage, he emphasizes the importance of engaging with customers before they buy—shaping perceptions, building trust, and fostering communities. Drawing on real-world examples, Pearson illustrates how organizations can adapt their strategies to thrive in a transparent, customer-driven marketplace where conversations and influence occur long before purchase decisions are made. Would you like me to keep marketing + customer engagement books like this under Marketing & Consumer Behavior, or merge them with the Business Strategy & Innovation category?

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245: $a: Pre-Commerce: How Companies and Customers Are Transforming Business Together
245: $b:
082: $a:
100: $a: Bob Pearson
650: $a: Business
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440: $v:
250: $b: Jossey-Bass
250: $c: 2011
020: $a: 9780470878991
300: $a: