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This comprehensive volume explores the evolving landscape of e-business, encompassing a wide range of topics such as e-CRM, e-business models, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation. Contributed by renowned scholars, the book provides an integrated view of emerging issues and technologies, offering valuable insights for researchers, practitioners, and educators in the field of e-business.
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Publisher: Information Science Reference
Publishing Year: 2008
ISBN: 978-1605661551
Pages: 425