Welcome to IOU Digital Library

A thoroughly updated collection of real-world case studies that illuminate contemporary sport business management through a global lens. Cases cover a diverse lineup—such as the NBA, America’s Cup, Tour de France, PGA Tour, FC Barcelona, and Australian Open—while unpacking critical themes like broadcast rights, social media, strategic growth, ownership structures, mega-events, globalisation, corruption, and fiscal challenges. Admirably balancing academic insight and practitioner expertise, each case write-up is supported with discussion questions, suggested additional reading, and online resources. This edition serves as an indispensable tool for sport business education and as a compelling read for industry professionals.

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245: $a: International Cases in the Business of Sport
245: $b:
082: $a:
100: $a: Simon Chadwick
650: $a: Business & Management
250: $a:
440: $v:
250: $b: Elsevier
250: $c: 2017
020: $a: 9781138802452
300: $a: 483