Welcome to IOU Digital Library

This practical textbook equips MBA and master's students with the knowledge and analytical tools needed to understand and manage multinational enterprises. It critically examines leading strategy models through 45 key journal articles and brings theory to life with more than 20 “half-length” case studies featuring companies like Honda, IKEA, and Danone. It synthesizes seven central themes from international strategy literature into a coherent framework applicable to real-world global business.

no reviews

245: $a: International Business Strategy: Rethinking the Foundations of Global Corporate Success
245: $b:
082: $a:
100: $a: ALAIN VERBEKE
650: $a: Business
250: $a:
440: $v:
250: $b: Cambridge University Press
250: $c: 2009
020: $a: 978-0521681117
300: $a: 507