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Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power. Anywhere examines how the coming expansion of global, always-on connections will change how companies do everything from product development, partnerships, customer service, and target markets. The author, drawing on research at the Yankee Group, shows how businesses can not just respond to but profit from this “Anywhere” world: what customers will expect, what organizations must do to stay relevant, and what strategies will succeed in a world where location matters less—and connectivity matters more.

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245: $a: Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business
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100: $a: Emily Nagle Green
650: $a: Business & Management
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250: $b: McGraw-Hill
250: $c: 2010
020: $a: 9780071635141
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