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Selling in a New Market Space presents the “Maverick Method,” a proven sales strategy used by highly successful companies to bring disruptive, innovative products to markets that didn’t previously exist. Burns and Snyder compare the approaches of successful and unsuccessful firms, showing how this method helps shape vision, influence decision making, build early market segments, and transition sales talent as an organization scales.

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245: $a: Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
245: $b:
082: $a:
100: $a: Brian C. Burns & Tom U. Snyder
650: $a: Business
250: $a:
440: $v:
250: $b: McGraw-Hill
250: $c: 2010
020: $a: 9780071636100
300: $a: 256