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ValueSpace™: Winning the Battle for Market Leadership presents a strategic framework for achieving competitive advantage through superior customer value. The authors introduce the “ValueSpace” concept, which helps organizations analyze market opportunities, align internal capabilities, and create differentiated value propositions. Using examples from leading global companies, the book highlights practical approaches to innovation, customer focus, and sustained market leadership. It is particularly useful for business professionals, marketing managers, and students of strategic management.

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245: $a: ValueSpace™: Winning the Battle for Market Leadership – Lessons from the World’s Most Admired Companies
245: $b:
082: $a:
100: $a: Banwari Mittal & Jagdish N. Sheth
650: $a: Marketing Strategy
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250: $b: McGraw-Hill Companies,Incorporated
250: $c: 2001
020: $a: 0-07-138269-0
300: $a: 282