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ValueSpace™: Winning the Battle for Market Leadership explores how companies can achieve and sustain competitive advantage by creating superior customer value. The authors introduce the concept of “ValueSpace,” a strategic framework that helps organizations align their resources, capabilities, and customer insights to outperform competitors. Drawing on examples from leading global companies, the book provides practical guidance on market positioning, innovation, and long-term business success. It is particularly useful for managers, business strategists, and students of marketing and management.

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245: $a: ValueSpace™: Winning the Battle for Market Leadership – Lessons from the World’s Most Admired Companies
245: $b:
082: $a:
100: $a: Banwari Mittal & Jagdish N. Sheth
650: $a: Strategic Management
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250: $b: McGraw-Hill Companies,Incorporated
250: $c: 2001
020: $a: 0-07-138269-0
300: $a: 282