IOU Library

Actionable Web Analytics: Using Data to Make Smart Business Decisions

An electronic copy of book is available for Library Members

Further Details Info

Title	Actionable Web Analytics: Using Data to Make Smart Business Decisions
Call No
Authors	Jason Burby & Shane Atchison
Subjects	Web analytics

An electronic copy of book is available for Library Members Sign in to view the book

A practical business-oriented guide to web analytics that focuses on turning online data into measurable actions and informed decisions. The book explains how organizations can move beyond basic traffic metrics to develop meaningful key performance indicators, optimize marketing and user experience, and align web analytics with strategic business goals using real-world examples and frameworks.

no reviews

Sub Title:
Edition:
Volume:
Publisher: Wiley Publishing, Inc.
Publishing Year: 2007
ISBN: 978-0-470-12474-1
Pages: 384

245: $a: Actionable Web Analytics: Using Data to Make Smart Business Decisions
245: $b:
082: $a:
100: $a: Jason Burby & Shane Atchison
650: $a: Web analytics
250: $a:
440: $v:
250: $b: Wiley Publishing, Inc.
250: $c: 2007
020: $a: 978-0-470-12474-1
300: $a: 384

Welcome to IOU Digital Library

Actionable Web Analytics: Using Data to Make Smart Business Decisions

Further Details Info

Fresh Arrivals