Welcome to IOU Digital Library

This edited volume explores how advances in digital technology and new media are transforming the economics and management of the media industry. Contributors analyze topics such as business models, convergence, regulation, audience behavior, and digital distribution — providing a comprehensive look at how media organizations adapt to technological disruption and shifting consumer landscapes

no reviews

245: $a: The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media
245: $b:
082: $a:
100: $a: John Allen Hendricks (Editor)
650: $a: Media studies
250: $a:
440: $v:
250: $b: Lexington Books
250: $c: 2010
020: $a: 978-0-7391-4003-1
300: $a: 280