Welcome to IOU Digital Library

This book is a practical, up-to-date guide to “inbound marketing” — a strategy for attracting customers via Google, social media, and blogs instead of traditional outbound marketing. It explains how to build online visibility, create compelling content, grow a community, convert visitors into leads, and nurture leads into customers. The book is aimed at marketers, entrepreneurs, and business owners who want to adapt to how digital behaviors have changed marketing in the internet age.

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245: $a: Inbound Marketing: Get Found Using Google, Social Media, and Blogs
245: $b:
082: $a:
100: $a: Brian Halligan & Dharmesh Shah
650: $a: Marketing
250: $a: 1st edition
440: $v:
250: $b: J. Wiley & Sons,
250: $c: 2009
020: $a: 9780470499313
300: $a: 226