Welcome to IOU Digital Library

This book is a practical guide for user experience researchers and designers who want to move beyond traditional small-scale usability labs and conduct large-scale online UX studies. It walks readers through all stages of a large-scale online study — from planning and design, through piloting, data collection, data preparation, analysis, and presentation. The book shows how to gather reliable feedback from thousands of users cost-effectively, making it a valuable resource for organizations, UX teams, and researchers interested in scalable, data-driven user experience evaluation

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245: $a: Beyond the Usability Lab
245: $b:
082: $a:
100: $a: Bill Albert &Tom Tullis & Donna Tedesco
650: $a: Computer Science
250: $a:
440: $v:
250: $b: Morgan Kaufmann (an imprint of Elsevie
250: $c: 2010
020: $a: 978-0123748928
300: $a: 328