Welcome to IOU Digital Library

A practical, hands‑on guide for scholars, researchers, and academic leaders on how to effectively communicate their work to wider audiences beyond academia. The book explains how to navigate both traditional media (press, TV, radio) and digital/social media (blogs, Twitter, YouTube, podcasts) — offering strategies for media outreach, writing press‑ready summaries, planning communications, and promoting research or institutional messages for maximum public impact.

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245: $a: Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
245: $b:
082: $a:
100: $a: William Tyson
650: $a: Media Studies
250: $a:
440: $v:
250: $b: Stylus Publishing
250: $c: 2010
020: $a: 9781579223335
300: $a: 256