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A comprehensive introduction to how media technologies develop, converge, and influence culture and society. The book covers the history, theories, and technical aspects of traditional and new media (books, newspapers, music, radio, film, television, internet, social media), and explores the social, economic, and cultural implications of media — preparing readers to think critically about media’s role in contemporary life.

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245: $a: Media Now
245: $b:
082: $a:
100: $a: Joseph D. Straubhaar; Robert LaRose; Lucinda Davenport
650: $a: Media Technology & Culture
250: $a: 7th EDITION
440: $v:
250: $b: Cengage Learning
250: $c: 2011
020: $a: 978-1439082577
300: $a: 592