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A widely used introductory textbook on marketing that explains core concepts such as market analysis, consumer behavior, branding, pricing, distribution, and promotion. The book integrates theory with real-world examples and case studies to help students understand how organizations create value and build strong customer relationships.

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245: $a: Principles of Marketing
245: $b:
082: $a:
100: $a: Philip Kotler & Gary Armstrong
650: $a: Business
250: $a:
440: $v:
250: $b: Pearson Education
250: $c: 2011
020: $a: 9780132167123
300: $a: 740