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This textbook introduces readers to various approaches and schools within strategic thinking, as well as tools used to analyze the strategic environment of a business. It provides a comprehensive overview of essential topics covered in strategic courses at the Bachelor, Masters, or MBA level, supplementing renowned strategy textbooks. The content is structured to follow the typical flow of a strategy course, with theory supplemented by examples and illustrations.
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Publisher: Bookboon.com
Publishing Year: 2013
ISBN: 978-87-7681-417-5
Pages: 56