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This book provides a comprehensive framework for the formulation, implementation, and control of strategies across various types of domestic and global organizations. It addresses current issues such as Total Quality Management (TQM), reengineering, benchmarking, and strategic management in international markets. The text includes 21 corporate cases for analysis, featuring companies like Blockbuster Video, PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft.
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Edition: 1st
Volume:
Publisher: Routledge
Publishing Year: 2003
ISBN: 978-0-7890-1810-6
Pages: 335