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This comprehensive guide details the fundamental concepts, frameworks, and ideas necessary to formulate and implement strategy. Designed for MBA students and practicing managers, it covers topics such as the nature of strategic management, analyzing industry and competition, resources and competitive advantage, strategies for cost and differentiation advantage, emerging industries, technology management, vertical integration, diversification, and global industries. The second edition has been updated to include areas like defining corporate purpose, the role of the corporate parent, various schools of thought in strategy, strategic alliances, and mergers and acquisitions.

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245: $a: Strategic Management
245: $b:
082: $a:
100: $a: Philip Sadler
650: $a: Education
250: $a: 2nd
440: $v:
250: $b: Kogan Page Limited
250: $c: 2003
020: $a: 978-0-7494-3938-5
300: $a: 285