An electronic copy of book is available for Library Members Sign in to view the book
This edition provides a comprehensive analysis of strategic management concepts and cases, focusing on competitiveness and globalization. It integrates the classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages and create value for stakeholders. The text includes various business cases covering U.S. and international companies across multiple industries, offering students practical insights into strategic management practices.
Sub Title:
Edition: 7th
Volume:
Publisher: South-Western College Pub
Publishing Year: 2006
ISBN: 978-0-324-31694-5
Pages: 842