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"Principles of Strategic Management" by Tony Morden offers a comprehensive introduction to the study and practice of strategic management. This third edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It includes new material on leadership and corporate governance, as well as the strategic management of time, risk, and performance. Additionally, there is a new chapter addressing crisis and business continuity management. The book is structured into focused parts and chapters, with the text broken down into accessible sections for clarity and ease of reading. It is suitable for undergraduate, conversion master's, and MBA courses in business and management.
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Edition: 3rd
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Publisher: Routledge
Publishing Year: 2017
ISBN: 1138297127
Pages: 638