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This book explores the critical area of corporate communications, focusing on contemporary techniques and practices in public relations. Andrew Griffin demonstrates how approaches to crisis and issues management need to evolve in response to modern challenges, including terrorist threats, corporate scandals, and major disasters. The book examines various strategies employed by companies and countries to handle such threats, emphasizing the importance of proactive reputation management in today's information age.

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245: $a: New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility
245: $b:
082: $a:
100: $a: Andrew Griffin
650: $a: Business
250: $a:
440: $v:
250: $b: Kogan Page Publishers
250: $c: 2009
020: $a: 0749456337
300: $a: 185