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Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making. By putting marketing research results to creative use, firms can achieve and sustain a competitive advantage over their competitors.

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245: $a: Essentials of Marketing Research
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100: $a: Paurav Shukla
650: $a: Marketing
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250: $b: Bookboon
250: $c: 2013
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