Welcome to IOU Digital Library

This volume assembles contributions from leading scholars in marketing science, focusing on the application of quantitative models and analytical methods to marketing problems. It covers a broad spectrum of topics, including:​ Mathematical marketing models Market response forecasting Sales force management New product development Pricing strategies Advertising and promotion analysis Marketing mix optimization Customer segmentation and targeting​ Pure PSU Wikipedia+1Ethernet University+1 The chapters are designed for readers with a solid foundation in quantitative methods, offering both theoretical frameworks and practical applications. This makes the book a valuable resource for researchers, advanced students, and practitioners interested in the intersection of marketing and analytical modeling.

no reviews

245: $a: Marketing: Handbooks in Operations Research and Management Science, Volume 5
245: $b:
082: $a:
100: $a: Unknown
650: $a: Marketing
250: $a:
440: $v: 5
250: $b: North-Holland/Elsevier Science Ltd
250: $c: 1993
020: $a: 978-0444889577
300: $a: 895