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This book offers a structured seven-step guide to developing a personal brand. Drawing from the authors' expertise in corporate branding and marketing, it helps individuals define their identity, goals, passions, and strategies for success. It includes examples from renowned companies and individuals to guide readers in crafting their own "brand."

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245: $a: Managing Brand You: Seven Steps to Creating Your Most Successful Self
245: $b:
082: $a:
100: $a: Jerry S. Wilson & Ira Blumenthal
650: $a: Personal Development
250: $a:
440: $v:
250: $b: AMACOM
250: $c: 2008
020: $a: 978-0814410684
300: $a: 236